The site is populated with little shops that you can browse through. Search by keyword, theme, or type of merchandise you are looking for. It is free to sign up as a buyer, same idea as with ebay. The great news for sellers of crafty items is that there are no expensive listing fees like with ebay, and your items lists for 4 months at a time.
There are thousands of amazingly talented artists and crafts people selling their handmade items, that it's almost too good to be true. For a price conscious cnsumer like me, I'm happy to say that many things are not over priced either, and most artists are happy to make personalized items for you as well.
If you haven't already checked it out, hurry up! http://www.etsy.com/
Here are some of my favorites:
Beautiful ceramic animals: http://www.mnsceramics.etsy.com/
Jewelry/ felting: http://www.motleymutton.etsy.com/
To see all my favorites visit here.